Three New York agencies are left in the race for the estimated $10 million business of cruise operator Cunard Lines – TBWA\Chiat\Day, Kirshenbaum Bond & Partners and Wieden & Kennedy.
Cunard selected the trio from a list of five shops drawn-up a two weeks ago. However, Wieden scraped into the final three only after Fallon, also in New York, pulled out. Incumbent Tinsley Advertising in Miami (the client’s home city) chose not to defend the account.
A strategic pitch has been slated for July 9, with the final decision due soon after.
News source: Adweek.com