NEW YORK: The world's largest fragrance manufacturer Coty is to consolidate its regional operations in the US, Europe and Asia into a new business unit to be known as Coty Beauty, which will house its mass-market cosmetics brands.

It will be headed by Hans Joachim Hongifort, former president of Coty Beauty Europe. Last year the Reckitt-Benckiser-owned company brought its premium brands together under Coty Prestige.

Ceo Bernd Beetz says: "Merging Coty Beauty into a unified division further positions Coty to achieve our goal of becoming a top five Beauty company."

Data sourced from Brand Republic (UK); additional content by WARC staff