Carat has retained the £40 million media business of Consignia – Britain’s ailing postal service – following a six-month review.

The agency beat off final-round competition from Zenith and MindShare to keep hold of an account it has handled for four years (the length of time a shop can manage the duties before Consignia is obliged to review).

Commented Paul Troy, communications director of the client’s flagship Royal Mail brand: “Carat won the pitch by developing a superior and integrated brand strategy to enable Royal Mail to compete more effectively in an increasingly competitive market.”

Data sourced from: Media Week (UK); additional content by WARC staff