NEW YORK: Media giants News Corporation and NBC Universal have inked a deal with Comcast to distribute television programs and movie clips through the number one US cable provider's websites.
The NewsCorp/NBC venture, flagged last month [WARC News: 25-Mar-06] as a rival to Google's YouTube video sharing phenomenon, will debut in the summer. In addition to Comcast, the new venture has partnered with AOL, MSN, Yahoo and MySpace to distribute content.
Comcast will feature NBC and NewsCorp programming on its soon-to-be-launched entertainment video site Fancast.net as well as on Comcast.net, which attracts 15 million unique visitors a month.
In turn, the cable giant will distribute its own video content, such as E! and the Golf Channel via the new site in exchange for a share of associated advertising revenue.
Data sourced from CNETNews.com (USA); additional content by WARC staff