Number one US cable provider Comcast is heading down the 'family friendly' route in a bid to head-off the Federal Communications Commission's 'indecency' regulations.
It has pledged to launch a family tier of programs early in 2006, following the lead of Time Warner Cable. However, it hopes its offering will meet with more approval than the package put forward by its competitor [WAMN: 19-Dec-05].
Comcast says its 16-channel service will include Disney Channel, Nickelodeon and Discovery Kids.
Adds chief operating officer Steve Burke: "Offering a family tier to our customers is one more step in Comcast's efforts to provide a broad array of family-friendly programming."
This sudden conversion to the new Puritanism may also help smooth the way for the FCC's approval of Comcast's and TW's joint $17.6 billion (€15.01bn; £10.14bn) acquisition of bankrupt Adelphia Communications.
Data sourced from USA Today Online; additional content by WARC staff