ATLANTA: Soft drinks titan Coca-Cola Company has appointed UK advertising agency executive Jonathan Mildenhall to the new role of vp global marketing.

Mildenhall, currently strategy director at Mother - a Coke rostered shop - will report to chief creative officer Esther Lee. One of his main tasks will be to direct the recently launched Coke Side of Life global campaign.

Data sourced from; additional content by WARC staff