ATLANTA: The Coca-Cola Company has confirmed it will be advertising on television during next month's American Football Super Bowl final. The soft drinks titan will be making its first in-game appearance for ten years.

It has bought two first-half slots for 60- and 30-second Coke Classic commercials by independent agency Wieden + Kennedy.

Coke will be going head to head with arch rival PepsiCo, which is also sponsoring rock star Prince's halftime performance.

Data sourced from Adweek (USA); additional content by WARC staff