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Coca-Cola Launches $8.3m Summer Campaign

News, 02 November 2000

Coca-Cola has upped its local 1999 budget by more than a third to fund its latest Brazilian summer campaign - Coca Cola - Summer to enjoy.

The campaign launches this month with Coke distributing 11,000 tickets for the Rock to Rio concert in Rio de Janeiro, January 12-21.

TV support via McCann-Erickson Worldwide will follow the concert through to the end of February.

News source: Advertising Age - International Daily