Teen chanteuse Britney Spears and AOL Time Warner have forged a promotional pact in an attempt to boost both record sales and online subscriber numbers.
AOL will create a Britney-branded area on its site, providing exclusive access to interviews, music, videos and TV-style programmes featuring the pop star. The singer will provide backstage footage from her upcoming US tour and, says the press release, “correspond with fans by responding to written questions from AOL members.”
The online titan’s subscribers will be able to purchase tickets for the tour before they go on sale to the general public, with $1 from every ticket sold via AOL being donated to the children of victims of the September 11 attacks.
In addition, every copy of Britney’s new album – which goes on sale later this year – will carry a version of AOL software.
The deal is the latest in a series of promotional agreements involving the teen queen, who also endorses Pepsi [WAMN: 07-Feb-01] – despite being photographed for a second time last week drinking a rival cola brand.
News source: MediaGuardian.co.uk; AOL Time Warner website