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Cisco Denies Reports of Global Review

News, 09 April 2001

Reacting to reports in the British trade press last week, US-headquartered technology company Cisco Systems has denied that it has entered negotiations with a number of agencies about its $80 million global account [WAMN: 06-Apr-01].

The company refused to shed any further light on the rumours, with one marketing communications director insisting that “all our creative work worldwide is handled by [Cisco’s] US agency, GMO/Hill Holliday.”

News source: Advertising Age - International Daily