The latest in a long line of [frequently contradictory] research into online shopping in the run-up to Christmas shows the number of web shoppers leaping 53% since the start of the holiday season, well ahead of last year’s record 40%.

The ongoing Holiday E-Commerce Index, conducted by Nielsen/Netratings, found that the second week of December saw 78% more home and work online buyers than when the Christmas shopping season began.

The internet arms of established bricks-and-mortar stores are proving the biggest attraction, with business up 103% since the season began, compared to 77% for stand-alone e-tailers.

News source: Advertising Age - Interactive Daily