SHANGHAI: In the first two months of this year Olympics-related online advertising within the Chinese mainland had already surpassed a ratecard value of Yuan 133 million ($18.97m; €12.15m; £9.59m), reports The Nielsen Company.

Among the most ardent online advertisers are many of  the Games' official sponsors, among them Chinese computer-maker Lenovo Holdings, South Korea's Samsung Electronics, Bank of China, China Mobile, Volkswagen and Johnson & Johnson.

Data sourced from (China); additional content by WARC staff