Sina.com, mainland China’s leading website, has appointed America’s ubiquitous DoubleClick to manage its advertising sales.
The two-year exclusive contract allows Sina.com access to DoubleClick's ad management system, DART for Publishers.
The US company has also opened a Chinese language data center in Beijing to service Sina.com and other clients in the region. It claims the capacity to deliver 150 million ads daily, along with increased speed and effectiveness in reporting and tracking online campaigns.
News source: Advertising Age - Interactive Daily