BEIJING: Around two-thirds of the 160m smartphone sales in emerging markets made during 2011 took place in China, according to a new report.
The study, Smartphones in Emerging Markets: Shifting Landscape, from telecoms analyst Ovum, also found that 450m smartphones were sold globally in 2011. The sector is forecast to continue its rapid expansion, with sales forecast to rise 378% to 1.7bn in 2017.
The issue of affordability has held back the market's growth. But Ovum suggested that thisissue is being addressed as phone manufacturers take advantage of falling barriers to entry, thanks to chipset and platform providers making reference designs available to OEMs.
An entry-level, sub-$100 segment is developing, with mobile operators, which have not subsidised phones, now offering but cheaper ‘white-labelled' smartphones.
"This new wave of affordable smartphones will have a major impact on consumer choice in emerging markets," said Putcha.
He also noted that a corresponding development will be "growth in online services such as cloud, storage, and purchasing based on mobile money transactions."
Data sourced from Business Standard/Ovum; additional content by Warc staff