Chime Communications, the UK-headquartered PR and advertising group created by Baroness Thatcher’s favourite spin doctor Sir Tim Bell, has acquired London ad shop Roose & Partners for £13.6 million or thereabouts.

Chime, which has been steadily building its ad agency assets, adds Roose to a roster that already includes HHCL & Partners, AMD Advertising, First Financial and Teamspirit. Roose brings an impressive client dowry to the marriage, with names that include Bass Brewers, Mitsubishi Motors, Nestlé, Reckitt Benckiser, SCA and Virgin Group – between them billing around £54m.

The time-honoured ritual of mutual admiration was observed by both parties. Effused Ted Roose, founder and chairman of Roose & Partners: "Over the years, we've been approached many times, but this is the first time I've been truly excited by the prospect."

Not to be outdone in the fulsomeness stakes, Chime’s joint chief executive Rupert Howell responded: "We were looking for an agency that was substantial, well managed, fast growing, with a quality client list and a positioning complementary to our existing major advertising business, HHCL. Of all the candidates, Roose & Partners stood head and shoulders above the rest."

News Source: CampaignLive (UK)