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Carat Wrests UK #1 Media Agency Slot from Zenith

News, 01 February 2002

Full year billing figures released this week by ACNielsen MMS put Carat at the head of Britain's media agency league table, rudely terminating Zenith Media’s ten-year tenure on the title.

By December 2001, Carat’s aggregated billings for the year had soared to £569.32 million – up from £518.87m in 2000 – while Zenith dropped £100m over the same period, plummeting to £505.35m from the previous year’s £606.67m.

Mediacom dug itself into third place, a mere £20m behind Zenith with billings of £485.34m. Mindshare, up by £65m on 2000, occupies fourth place, total billings £446.52m.

And the runners-up are …

5. Initiative Media (£331.43m)

6. Starcom Motive (£296.37m)

7. MediaVest (£273.61m)

8. PHD (£254.64m)

9. *OMD UK (£248.18m)

10. Universal McCann (£231.60m)

* Excludes £58.8m in 2001 billings for second string BMP Solutions in Media, merged last week into OMD.

The ACNielsen MMS figures exclude direct, sponsorship and new media.

News source: Media Week (UK)