Full year billing figures released this week by ACNielsen MMS put Carat at the head of Britain's media agency league table, rudely terminating Zenith Media’s ten-year tenure on the title.

By December 2001, Carat’s aggregated billings for the year had soared to £569.32 million – up from £518.87m in 2000 – while Zenith dropped £100m over the same period, plummeting to £505.35m from the previous year’s £606.67m.

Mediacom dug itself into third place, a mere £20m behind Zenith with billings of £485.34m. Mindshare, up by £65m on 2000, occupies fourth place, total billings £446.52m.

And the runners-up are …

5. Initiative Media (£331.43m)

6. Starcom Motive (£296.37m)

7. MediaVest (£273.61m)

8. PHD (£254.64m)

9. *OMD UK (£248.18m)

10. Universal McCann (£231.60m)

* Excludes £58.8m in 2001 billings for second string BMP Solutions in Media, merged last week into OMD.

The ACNielsen MMS figures exclude direct, sponsorship and new media.

News source: Media Week (UK)