Short of a trick to overcome the reluctance of overseas adfolk to risk air terrorism and SARS, the Cannes Lions International Advertising Festival, to be held June 16-22, has introduced a new award ... [cue fanfare ] ... the Titanium Lion, designed to honor outstanding work that can’t be slotted into a single category.

For example, last year’s BMW Films campaign that vacuumed-up gongs across the globe but failed to win anything at Cannes other than the Cyber Lion.

Dan Wieden, chairman of ad agency Wieden & Kennedy, also president of this year’s Cannes film and print and posters juries, was responsible for dreaming-up the Titanium Lion concept.

The title is apposite. Like some of of those aspiring to the honor, Titanium is lightweight, has a high melting-point and is resistant to corrosion.

Data sourced from:; additional content by WARC staff