LONDON/WASHINGTON: Warc is today launching a $10,000 cash prize for the world's best case study of innovation in communications.
The Warc Prize for Innovation 2013 is free to enter and open to submissions involving any country, communications discipline, product category and size of budget. The deadline for entries is March 1, 2013. Entry details are available at www.warc.com/prize.
Authors must complete an entry form defining what innovation means to them and show how it was applied throughout a piece of communications, from analysis of the target market through to strategy, implementation and measurement of performance.
Participants are also required to summarise the lessons learned from their work for the benefit of the industry as a whole.
To be eligible for the Prize, submissions must feature communications that ran for any length of time between March 1, 2011 and March 1, 2013. Entries will be judged by a panel of senior client and agency executives that will be announced in early 2013.
Last year's Warc Prize for Innovation drew entries from 23 countries, with the American Rom case from Bucharest-based BV McCann Erickson edging out other shortlisted entries from Colombia, Iceland, the US, Malaysia and China to win the overall Prize.
Carlos Grande, editor of Warc, said: "Innovation is border-less, and our Prize aims to recognise that fact by removing any fee or category barriers that could prevent anyone from entering worldwide.
"In addition to providing $10,000 for the overall Prize winner, Warc will also be publishing all the Prize entries on warc.com, adding to our collection of more than 7,000 rigorous communications case studies."
The Warc Prize for Innovation 2013 is one of a stable of annual prizes run by Warc, including the Warc Prize for Asian Strategy and the Admap Prize. All of these competitions are designed to reward the best in effective strategy and new thinking across the communications industries.
Data sourced from Warc