UK-headquartered drinks giant Cadbury Schweppes has added to its line-up of juice drinks with the acquisition of Nantucket Allserve from Ocean Spray Cranberries.
Under the deal (value undisclosed), the flagship Nantucket Nectars brand will become part of Cadbury’s Snapple Beverage Group unit. The purchase follows expansion into non-cola drinks by rivals PepsiCo and Coca-Cola.
Nantucket Allserve – acquired by Ocean Spray in 1997 – posted sales of $59 million (€68m; £41m) last year.
Data sourced from: AdAge.com; additional content by WARC staff