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CYBER INCENTIVES COMPANY DOWNSIZES

News, 04 September 2000


Online loyalty incentives specialist AllAdvantage last Friday ‘let go’ some one hundred of its staff, equivalent to an 18% downsizing.

Describing the move as an “expense control measure”, a company spoke said the redundancies had affected all levels of seniority, allowing it to "rebalance the workforce to put more emphasis on revenue generation".

News source: Advertising Age - Daily Deadline