Online brokerage CSFBdirect – a unit of banking giant Credit Suisse First Boston – has tapped Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York for its creative account.
Other contenders in the two-month review were D’Arcy Masius Benton & Bowles, Margeotes/Fertitta & Partners and TBWA/Chiat/Day, all in New York. The same city’s Kirshenbaum Bond & Partners, incumbent on the account, declined to pitch.
Billings have been estimated at $20 million, though this has been tipped to rise to $50m.
News sources: Adweek.com; Advertising Age - Daily Deadline