The Australian Tourist Commission, in an attempt to exploit Australia’s current Olympic high profile, is bringing back ‘Crocodile Dundee’ actor Paul Hogan to encourage travel Down Under.
Hogan, a veteran of a similar campaign a decade ago, will work alongside Qantas’ koala mascot in TV and newspaper ads designed by D’Arcy Masius Benton & Bowles in Los Angeles.
The TV campaign, running on cable across the US, features. Hogan telling viewers, “Stop dreaming! C'mon, I've had a lot of fun in your country. How about you come down and have some fun in mine”.
News source: Advertising Age - Daily Deadline