THE COUPON Clearing Association is in disarray after the resignation of its two leading members, NCH Marketing Services
and Kersten Promotions
. Their abrupt exit follows a row with the CCA committee over the proposed sharing of sensitive information on the latest coupon processing techniques - something the secretive duo claim would undermine their competitive advantage and lead to loss of market share. Says US-owned NCHMS: 'We are a heavy investor in new technology and have no intention of sharing that with anybody.' But CCA chairman Peter Kerr
, who is also managing director of rival clearer MRM Promotional Services
, insists the Association's aim is simply to cut-down on double-processing of coupons, once by the retailer and again by the manufacturer - or a clearing house on the manufacturer's behalf: 'Culturally and spiritually, we should not suppress new technology if it's for the benefit of the industry', Kerr said, in a mix of idealism and metaphysics infrequently met in clearing house circles.