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CORDIANT DEMERGES

News, 01 May 1997

CHAS & MORRIEā€™S erstwhile fiefdom, renamed Cordiant barely two years ago, plans to self-destruct and spin-off the Saatchi & Saatchi and Bates networks as separate quoted businesses. Own-ership of the other main Cordiant subsidiary, Zenith Media, will be split 50/50 between the two agency groups.