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CONSUMERS LUKEWARM OVER WEB, REPORTS UNILEVER SURVEY

News, 22 August 2000


FMCG giant Unilever has launched the first of a regular series of quarterly surveys, Unilever E-Consumer Report: Connectivity on the Web.

The study by Cyber Dialogue assesses how a sample of active online consumers – weighted towards females – rate the web’s performance in nine key areas. These include convenience, content, online shopping and entertainment.

The internet scores highest as a mean of connecting with others, and lowest for convenience, overall functionality and entertainment. The main complaints are slow response times, system freeze-ups and crashes and “too much unsolicited email”.

News source: Advertising Age - International Daily