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COCA-COLA PULLS CHINA TV AD AFTER TAIWAN BLUNDER

News, 25 May 2000


A multi-million dollar Coca-Cola advertising campaign in China was dropped following political pressure from the Beijing government.

Featuring Taiwanese pop star Chang Huei-mei (nicknamed A-Mei), she became an instant political pariah in the eyes [and ears?] of the Communist government after singing the Taiwanese national anthem at last week's inauguration of that nation’s new president.

Formerly a symbol of cross-straits goodwill, A-Mei appears to have deposited an unwitting Coke in the crossfire. A Coke spoke yesterday admitted that on the day before the politically-charged Taiwan inauguration, the company had received word from Chinese officials that "TV, print and radio advertising using A-Mei's voice had to be replaced".

News source: Financial Times