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COCA-COLA AND AOL COMBINE FOR TEENAGE SWEEPSTAKE

News, 03 July 2000


Coca-Cola has enlisted America Online as its partner in a teen-targeted online sweepstake that broke July 1.

The promo, created by AOL's in-house unit, mirrors Coca-Cola's offline promotion launched in May, offering purchasers of Coke multipacks an opportunity to win prizes from $100 to $1 million. Another carrot dangled before consumers is the chance of walk-on roles in Universal Pictures' movies.

The online sweepstake runs on AOL through August 15 with promotional banners featuring on AOL's Teen Channel. Surfers can click on these to enter a random prize draw.

News source: Advertising Age - Interactive Daily