CNN, the Time Warner-owned global news network, will back the September launch of its new Europe-oriented website with a major online campaign consuming half its (unstated) marketing budget.

Agency of record, London-based WCRS, will work closely with new media shop Profero to develop an interactive creative approach to run in tandem with traditional media.

Says Profero’s director of business development, David Kicks: “The challenge we face is to communicate the relevance of the new site to people throughout Europe and to people across the world interested in world news as seen from Europe.”

News source: CampaignLive (UK)