LONDON: UK-headquartered Financial Times and US cable broadcaster CNBC could soon begin to share news output in an effort to improve both companies' online services, according to reports.

One possibility under discussion is streaming CNBC's video footage onto the FT's website, with articles from the business title also being made available on the financial news channel's own online portal.

Closer ties between the two may move one step closer if CNBC cuts its links with The Wall Street Journal, which currently has an exclusivity agreement with the channel over access to its journalists, but is subject to a takeover bid from Rupert Murdoch's News Corporation.

Previously, Pearson Group, publisher of the FT, and CNBC's parent company NBC had been linked with a rival bid for the WSJ, but later pulled out after deciding not to outbid NewsCorp, which itself is planning to launch Fox News Network, a business-based cable news channel later this year.

Data sourced from Wall Street Journal Online. additional content by WARC staff