CMR, the New York-headquartered media expenditure-tracking specialist has deposed its president/ceo David Peeler after he had “disagreed on various issues” with parent group Taylor Nelson Sofres, based in London.
In a classic hit, a replacement from outside CMR was already waiting in the wings to take over from the ousted Peeler. Steven J Fredericks (56) assumes Peeler’s duties “effective immediately”, according to a CMR spokesperson. Fredericks is the former president/ceo of JassNet, an internet program guide in New York.
It is not thought that Peeler, who joined CMR in 1995 and became president and chief executive in 2000, has another job immediately in prospect. He did not respond to messages left on his cellphone.
Data sourced from: New York Times; additional content by WARC staff