CONSUMER DATABASE research specialist Claritas is in hot water over its recent publication of estimated audience coverage by the new ONdigital service. The broadcaster is up in arms at Claritas’ findings, seen by some as a deliberate attempt to smear the terrestrial digital service. The report suggests that 'only 43% of the population will be able to receive all of ONdigital’s 30 channel line-up at launch, and 36% will receive no coverage whatsoever. The remaining 21% will only receive partial coverage.' Claritas denied any attempt to smear ONdigital, claiming it had produced the research solely for its own internal purposes. However, managing director, Mark Patron admitted that his company had carried out 'a lot of work' for ONdigital’s deadly rival, BSkyB.
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.