Dusseldorf-based CIA Medianetwork will merge with MQI Mediahaus under the name CIA Mediahaus. The name MQI may be retained as second brand in the new company.
There were no client conflicts obstructing the merger. MQI’s main clients are Haribo, the Tengelmann Group and Deutsche Telekom, whose relationship with the agency ends this month. CIA’s accounts include DaimlerChrysler, Henkel, Shell, Novartis and Visa. MQI agencies outside Germany will all be renamed CIA.
CIA is a member of Britain's Tempus Group, which yesterday announced a 42% increase in interim pre-tax profits to £10.5 million.
Chairman Chris Ingram also revealed that the group is to move into creative services with a new venture, Tempus Partners, due to launch in January with former global head of the Mars advertising account at BBDO Worldwide, Myra Landburgh, at the helm.
News sources: Advertising Age - International Daily and The Times (London)