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CHOICE LAUNCHES $40M REVIEW

News, 23 October 2000


Choice Hotels International is conducting a review of its $35-$40 million account following the arrival of new senior vice president–marketing Wayne Wieglus.

Choice’s current shop Gray Kirk/VanSant of Baltimore is uncertain whether it should pitch in the review, handled by Bajkowski & Partners in New York.

The account covers CHI's Comfort, Quality, Clarion and Econo Lodge brands.

News source: Advertising Age - Daily Deadline