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CHINESE SHOP LEAVES GLOBAL NETWORKS LIMP AFTER VIAGRA COUP

News, 17 August 2000


Indigenous agency Beijing Zhongzhu Advertising snatched Pfizer's Viagra business in mainland China from under the noses of multinational giants Ogilvy & Mather Worldwide and McCann-Erickson Worldwide.

Pfizer chose the shop, launched by Wu Qiong eight years back with just $24, because of its insight into the local market where Viagra retails at $12 a pack.

The male potency drug is approved by the Chinese authorities as a prescription-only remedy and the agency has been briefed by Pfizer to liase with state institutions to promote safe sex. and family planning.

News source: Advertising Age - International Daily