LOS ANGELES: Media giant CBS is reviving its once proud CBS Records music label with a view to the digital future. It plans to release music and promote new artists via shows on its TV networks and fledgling digital platforms.

It will also market and sell music via digital downloads, such as the iTunes store and its own website.

Comments ceo Leslie Moonves: "With more consumers choosing the online download model as the preferred way to purchase their favorite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission."

Over the years CBS Records has been home to legendary artists, including Miles Davis, Frank Sinatra and Bruce Springsteen. In 1988 the label was sold to Sony, which later folded it into one of its recorded music divisions.

Data sourced from New York Times; additional content by WARC staff