NEW YORK: CBS became the latest broadcaster to announce that its content will soon be available online after signing a deal with partners including Microsoft, AOL and Comcast.
Programmes such as CSI and the Late Show with David Letterman will be free to view on the internet after they have been broadcast, and will be supported by advertising.
Among other partners in the CBS Interactive Audience Network venture are CNET Networks, Joost and Bebo.
CBS chief executive Les Moonves said: "Today marks an important step in our strategy to distribute content broadly across the online interactive landscape on an open, non-exclusive basis."
NBC Universal and News Corp have recently joined forces to create a rival site to Google's YouTube, and are said to be in talks with up to 50 content providers.
CBS is also thought to be in negotiations with the pair, while Comcast has also recently announced a new online service [WARC News: 13-Apr-07].
Data sourced from Financial Times; additional content by WARC staff