NEW YORK: US television network CBS and online interactive program producer EQAL have announced a partnership to create and produce multi-platform TV, online and mobile entertainment.

The collaboration between EQAL - which created the web's hugely successful interactive drama series lonelygirl15 and KateModern - and CBS will give the latter a "first look" at any new concepts that could be used across the media.

EQAL will work closely with the network's writers on internet narratives that tie directly into TV series and promote telecasts.

Comments Quincy Smith, president of CBS Interactive: "This partnering signals CBS's attention to the web as a new medium across both interactive and the network."

EQAL ceo Miles Beckett adds: "What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the internet's capabilities for interaction and community."

Data sourced from Adweek (USA); additional content by WARC staff