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News, 09 June 2000

Mobile phone operator First Line has ceased trading, closing its call centres in Cardiff and Swansea, and making 2,000 workers redundant.

The company, which launched in July 1998 with a high-profile television advertising campaign, claims about 250,000 customers. It said it was “very regrettably” ceasing to trade after a major creditor withdrew support.

The redundancies come just weeks after Welsh Assembly first secretary Rhodri Morgan praised Wales's "purple patch" of call centre jobs.

News source: BBC Online Business News (UK)