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CADBURY SWALLOWS SNAPPLE AND PROMISES MORE

News, 19 September 2000


Cadbury Schweppes yesterday announced the purchase of US fruit juice and cold tea firm Snapple for £1 billion.

The company is in an expansionist mood, and is also buying Mistic fruit juice-flavoured sodas firm Stewart’s and RC Cola. Chief executive John Sunderland told investors that Cadbury still “retains significant financial firepower”, with £2 billion still in its war chest.

The deal with Snapple increases the company’s grip on the non-cola soft drinks industry in the US. 98% of Snapple’s sales are in North America.

News source: The Times (London)