Incumbent agency Lowe Lintas & Partners, New York, has been axed from the six-shop shortlist contesting the $100 million-$125m Burger King national consumer account [WAMN: 11-Oct-00].
Said a Lowe Lintas spoke yesterday after learning the bad news: "This was not unexpected. We have absolutely no regrets about having participated in the review." There might be “modest” layoffs among the fifty-five Lowe Lintas staff who work on the BK account, the spoke conceded.
The agency’s recent work had not impressed the new management team at Diageo-owned Burger King, with campaigns such as "Get your burger's worth" and "Got the urge?" leaving marketing executives on the cool side of cold. “[These] simply weren't breaking through to our consumers,” said Kim Miller, a spoke for Burger King in Miami.
The latest winnowing leaves three shops locked in combat for BK’s business: two Interpublic-owned agencies, Campbell Mithun (Minneapolis) and McCann-Erickson Worldwide Advertising (New York); and Grey Worldwide also in New York, part of the Grey Global Group.
The victor is expected to be announced early in the new year.
News source: New York Times