Britain's national newspapers have enjoyed a surge in retail advertising, according to new figures from Nielsen Media Research.

Total retail adspend in the national daily press jumped 30% year-on-year in October to over £14 million ($24.2m; €19.9m). Most titles -- daily and Sunday -- saw a climb in the sector's spend, with tabloids enjoying the biggest increases.

The Daily Star -- owned by Express Newspapers -- saw a 79% jump in retail ad revenues, the largest of any paper, while daily market leader The Sun was up 63% to over £3m.

Ian Clark, ad director at Sun parent News Group Newspapers (part of News Corporation), said the paper was getting larger as a result of the ad growth. "Last Saturday we published a 128-page edition of The Sun," he revealed, "whereas this time last year it was only 96 pages."

Retail spend was also up at The Sun's arch rival the Daily Mirror, where it climbed 16% to £2.3m. Elsewhere, midmarket titles the Daily Mail and the Daily Express both reported retail ad growth of about 30%, to £2.4m and £1.2m respectively.

Data sourced from: Media Week (UK); additional content by WARC staff