Commercial radio listening figures fell marginally in Q4 2000, according to the quarterly report from RAJAR (Radio Joint Audience Research).
Commercial radio’s share of UK listening fell from 46.7% in Q3 to 46% in Q4 and (coincidetally) by the same figure year-on-year. The BBC’s share of the national audience rose slightly in Q4 to 51.7%, while its local share rose from 11.1% in Q3 to 12% in Q4.
Among the national commercial stations, listening figures were generally down, although the MacKenzie/Murdoch-owned station talkSPORT did better than average by remaining stagnant. Virgin Radio plummeted 17% from 1.7% audience share to 1.4%.
News Source: CampaignLive (UK)