Britain’s ecommerce sector is now worth over £10 billion ($15.9bn; €14.3bn), having almost doubled in the last year.

So finds a biannual survey from Continental Research, which measured the amount Britons spent online over the past twelve months. The £10bn-plus total – around £470 for each of the nation’s 21.5m adult web users – is well up on the £5.5bn recorded a year ago.

Books, CDs and DVDs remain the most popular online buys, but the research shows growth in travel and entertainment as ecommerce sectors.

For example, one in three internet users booked a flight online over the last year, one in five bought a holiday and a similar proportion reserved a hotel room. Elsewhere, one-sixth of users bought clothes online, while 14% regularly shop for groceries.

As a result, dotcoms that survived the slump are now beginning to prosper. “Confidence has returned to the sector,” commented Continental director Colin Shaddick, “and companies offering online services are starting to reap the rewards.”

Data sourced from:; additional content by WARC staff