LONDON: Britain's Newspaper Society and the Newspaper Publishers Association have finally bowed to the inevitable and agreed to merge. The former represents regional and local titles; the latter national newspapers.

In an environment when newspapers across the world are suffering declining circulation and ad revenues worldwide, the move is long overdue, some say.

Operating from a single location under the baton of Newspaper Society director, David Newell, each organisation will [it says here] retain its identity and independence, but with a combined staff.

Murdoch MacLennan, chairman of the NPA, and Paul Davidson, president of the Society, explained that the public policy and external challenges facing national and regional newspaper businesses means it is increasingly important for the two organisations to work together in the interests of the industry as a whole.

Data sourced from Media Week (UK); additional content by WARC staff