The British government will appoint a ‘digital tsar’ to oversee the transfer from analogue to digital TV.

The decision forms part of the Department for Culture and Media’s action plan for preserving momentum in the digital industry, to be released on Friday.

Digital TV executives are concerned that the target date of 2006 to 2010 for the switch-off of the analogue signal (or the ‘digital switch-over’ as it is euphemistically called) cannot be met unless the government steps in.

Around 30% of households have so far gone digital, but a minimum of 95% need to do so before analogue broadcasts are ended. It is feared many will need a considerable amount of convincing to pay extra for the equipment necessary to pick up digital signals.

News source: Financial Times