Prime Minister Blair has appointed career civil servant Andrew Pinder to succeed Alex Allan as the UK's e-Envoy.

His principal role will be to drive the Government's ongoing UKonline campaign, which aims to ensure Britons’ universal access to the internet by 2005, with all Government services on line.

Colin Lloyd, DMA president and chairman of TrustUK (an e-business seal of approval scheme) hailed the appointment: "Andrew Pinder's appointment comes at a time when there are firm signs the UK is leading the pack in Europe on e-commerce. The DMA and TrustUK will continue to support the Government's strategy to make Britain the best place to trade electronically by 2002. We look forward to working with the e-Envoy to encourage UK business to embrace the e-commerce revolution and promote the UK's e-commerce strategy abroad".

Lloyd’s bullish comments follow the publication this week of a major survey of international business leaders by TNS Harris for UPS. This revealed that a third of respondents saw Britain at the forefront of European e-business, with Germany second (29%) and France third (9%.)

News source: Direct Marketing Association (UK)