Ofcom, the UK government's media and telecoms regulatory agency, reports the rise and rise of digital television across the nation in its latest Communications Market Quarterly Update.
In the quarter ended 30 September, digital-only TV channels accounted in aggregate for a greater share of viewing than any of the main analogue channels individually; 26% compared to 24.9% for BBC1 for the second quarter.
This is seen as a watershed - the first time that digital TV has out-pulled traditional channels.
Other TV milestones were ...
The update also reports that the UK has, for the first time, overtaken Germany in broadband [ADSL] penetration - although it still lags other European nations.
By the end of June 2004 the UK had 7.5 connections per hundred population compared to 6.1 in Spain, 6.3 in Italy, 6.4 in Portugal, 6.7 in Germany, 8.3 in France, 12.1 in Sweden, 15.8 in the Netherlands and 15.6 in Denmark.
Data sourced from Ofcom (UK); additional content by WARC staff