Advertising expenditure in the UK totaled £3,993 million ($7,293m; €5,995.8m) in the first quarter of 2005. This represents a year-on-year increase of 5.3%, a true rise of 3.5% after adjusting for inflation.
These figures were published Mondayin the Quarterly Survey of Advertising Expenditure from the UK Advertising Association. The data is researched and compiled on its behalf by the World Advertising Research Center.
The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.
The figures shown in the table below exclude expenditure on advertisement production, and on sponsorship and promotions, but include agency commission.
Data sourced from Advertising Association (UK); additional content by WARC staff