Britain’s Advertising Association, representing all sectors of the UK advertising, direct marketing and promotional industries, today (Tuesday) unveiled its quarterly survey for the first three months of 2003.
Advertising expenditure (for national and regional newspapers, consumer and business magazines, television, radio, outdoor and direct mail) during the quarter to March 31 totalled £3,448 million ($5,692m; €4,865m).
Although this represents a nominal increase of 1.5% year-on-year, after adjusting for inflation it equates to a shortfall of 1.5%. The report’s compiler, World Advertising Research Center, attributes the decline to a weak economy and international tension prior to the war on Iraq.
The only sectors to show growth in real terms were outdoor advertising and direct mail, recording respective increases of 13.3% and 1.4%. All other media surveyed experienced falls of between 1.0% and 6.1%.
The full report with detailed expenditure tables by medium can be obtained by AA members by clicking here. It is also available to non-members.
Data sourced from: Advertising Association (UK); additional content by WARC staff