Britain's Guardian Media Group is to enter the Dutch radio market with a jazz station joint venture.
GMG's radio unit -- parent of UK network Jazz FM -- has won the Netherlands' ninth national commercial licence after a joint bid with Dutch operator Arrow Classic Rock.
With a working title of Arrow Classic Jazz, the new station is due to launch in spring 2004 and will be based in The Hague. GMG Radio will give programming advice based on its experience with Jazz FM.
However, John Myers, ceo of GMG's radio division, denies the move heralds a drive into continental Europe. "It doesn't mean we'll rush to become involved in other stations overseas," he declared. "Our contribution is to offer advice on how to run a station of that genre in a competitive market."
The new station will have a potential audience of 10 million, around 75% of Dutch adults.
Data sourced from: MediaGuardian.co.uk; additional content by WARC staff